Chair of Marketing and Retail Management
Dr. Victoria-Sophie Osburg
Victoria-Sophie Osburg holds a B.Sc. and M.Sc. in Psychology from the University of Göttingen. She started her academic career as a student assistant at the Department of Social and Communication Psychology and worked as a research associate at the DFG Research Training Group 1703 'Resource Efficiency in Interorganizational Networks' from May 2012 to April 2015. She was also a visiting PhD student at the University of Auckland Business School. In May 2015, she successfully defended her doctoral thesis entitled 'Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups'. From May to December 2015, she worked as a research associate at the Chair of Retailing, and she received follow-up funding of the German Research Foundation (DFG).
Victoria-Sophie Osburg is currently a Senior Lecturer in Marketing at Sheffield University Management School, UK. Before joining the University of Sheffield, she worked at the University of Hull, UK. Victoria-Sophie Osburg has broad teaching and Programme Directorship experience and she has delivered Marketing modules across all levels (undergraduate, postgraduate, MBA) and in different countries (UK, Hong Kong, Singapore, France, Germany).
Her research interests primarily concern responsible consumer behaviour, both, in the traditional retailing as well as e-tailing context. She has published several articles in leading journals (e.g., Tourism Management, Journal of Business Ethics, Journal of Business Research, Journal of Cleaner Production). Furthermore, she is Guest Editor of a Thematic Symposium on ethical and sustainable luxury (Journal of Business Ethics) and co-track chair of the AMS World Marketing Congress 2019 and 2020.
Doctoral Thesis
Articles in Scientific Journals
Presentations
Articles in Conference Proceedings
Other Publication
Contact
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2016
Appelhanz, S./Osburg, V.-S./Toporowski, W./Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of Cleaner Production, 110, 132-148. doi:10.1016/j.jclepro.2015.02.034
2016
Geldermann, J./Kolbe, L.M./Krause, A./Mai, C./Militz, H./Osburg, V.-S./Schöbel, A./Schumann, M./Toporowski, W./Westphal, S. (2016). Improved resource efficiency and cascading utilisation of renewable materials. Journal of Cleaner Production, 110, 1-8. doi: 10.1016/j.jclepro.2015.09.092
2016
Osburg, V.-S./Appelhanz, S./Toporowski, W./Schumann, M. (2016). An empirical investigation of wood product information valued by young consumers. Journal of Cleaner Production, 110, 170-179. doi:10.1016/j.jclepro.2015.01.068
2016
Osburg, V.-S./Strack, M./Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: A conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of Cleaner Production, 110, 180-190. doi:10.1016/j.jclepro.2015.04.086
2016
Teuber, L./Osburg, V.-S./Toporowski, W./Militz, H./Krause, A. (2016). Wood Polymer Composites and their contribution to cascading utilisation. Journal of Cleaner Production, 110, 9-15. doi:10.1016/j.jclepro.2015.04.009
2015
Osburg, V.-S. (2015). An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials. International Journal of Innovation and Sustainable Development, in press.
2015
"How to best present salient product information to encourage ethical consumption: A conceptual framework", 2015 ANZMAC Conference, Sydney, Australien, 30.11.2015.
2015
"Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership", 10th International Symposium on Sustainable Leadership, Dubrovnik, Kroatien, 03.06.2015. Best Paper Award
2014
"Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?", 17th Academy of Marketing Science (AMS) World Marketing Congress, Lima, Peru, 07.08.2014.
2014
"Consumers´ acceptance of innovative, eco-friendly materials: A conjoint analytical approach", 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 13.07.2014.
2014
"Consumers´ intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials", 47th Academy of Marketing Conference (AM) 2014, Bournemouth, UK, 10.07.2014.
2014
"Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?", AMA 2014 Marketing & Public Policy Conference, Boston, MA, USA, 07.06.2014.
2013
"Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?", First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Deutschland, 14.11.2013.
2013
"Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance", 20th AM Doctoral Colloquium, Academy of Marketing (AM), Cardiff, UK, 08.07.2013.
2015
Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015): Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership, in: Avery, G.C.; Bouchet, M.L. (eds.): Proceedings of the 10th International Symposium on Sustainable Leadership (pp. 57-68). Pymble: Institute for Sustainable Leadership Ltd. Best Paper Award
2015
Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015). How to best present salient product information to encourage ethical consumption: A conceptual framework. In A. Sinha, J. Cadeaux & T. Bucic (Eds.), 2015 ANZMAC Conference. Innovation and Growth Strategies in Marketing. Conference Proceedings (p. 1107). Sydney: ANZMAC.
2014
Osburg, V.-S./Strack, M./Toporowski, W. (2014): Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?, in: American Marketing Association (ed.): Marketing & Public Policy Conference Proceedings 2014. The past, present, and future of marketing and public policy: Creating a better tomorrow (pp. 83-84). Boston, MA: American Marketing Association.
2014
Osburg, V.-S./Strack, M./Toporowski, W. (2014): Consumers` intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials, in: Academy of Marketing (ed.): Marketing Dimensions: People, places and spaces. Proceedings of the 47th AM Conference, Bournemouth, UK.
2014
Osburg, V.-S./Strack, M./Toporowski, W. (2014): Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?, in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Lima, Peru.
2013
Osburg, V.-S./Strack, M./Toporowski, W. (2013): Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?, in: Geldermann, J.; Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013) (pp. 415-426). Göttingen: Universitätsverlag Göttingen.
2013
Osburg, V.-S. (2013): Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance, in: Doherty, A.M. (ed.): Marketing Relevance, Proceedings of the 46th AM Conference, Academy of Marketing (AM), Cardiff, UK.
2016
Osburg, V.-S./Ludorf, S. (2016): Sustainability Marketing - a Global Perspective: a book review. Journal of Cleaner Production, 110, 209-210. doi:10.1016/j.jclepro.2015.04.043