
CHAIR OF MARKETING AND INNOVATION MANAGEMENT
We help in shaping the future of marketing:
How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?
And how does marketing change when companies no longer (only) operate in physical but virtual realities?
What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?
Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.
Get to know our team and learn more about courses, theses, projects and much more.
NEWS

Responsible Innovation Summit

New Journal Publication on the Resilience–Efficiency Trade-off in Supply Chains

New Top Publication on Brand Engagement

Participation in the Annual Conference of the European Marketing Academy

New Publication in European Journal of Marketing

Successful Dissertation Defense at the Chair of Marketing and Innovation Management

Kick-off for the practice project on resilience and efficiency in retail grocery

New Journal Publication on Voice Assistant Design

Discover the future of marketing
Are you looking for a flexible degree that aligns with your interests or a broad education in business administration? Our Master in Management with "Flexi-Focus" is just right for you!
Do you have any questions?
Please do not hesitate to contact us.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Tel. +49 551 39-26546
Fax +49 551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
Office hours: By appointment