MELANIE SCHWEDE






Academic Career






  • 2020-2024

    Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2022

    Research stay at the University of St.Gallen (HSG), Institute of Information Management (Prof. Dr. Jan Marco Leimeister)



  • 2019

    M.Sc. in Economics Psychology and Management, University of Kassel



  • 2016

    B.Sc. in Business Psychology, Osnabrück University of Applied Sciences















PRACTICAL EXPERIENCE



  • Project engineer usability/ UX automotive (ASAP Engineering GmbH)

  • Student assistant at the Department of Information Systems (University of Kassel)

  • Various study-accompanying internships in the fields of marketing and market research


AWARDS



  • Best Reviewer Award at the European Conference on Information Systems (ECIS) 2023 in Kristiansand Norway

  • Finalist Best Paper Award in the Track "Internet and The Digital Economy", Hawaii International Conference on System Sciences (HICSS-55) 2022 on Maui USA


REFEREED JOURNAL ARTICLES





REFEREED CONFERENCE PROCEEDINGS





PRESENTATIONS




  • Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention, 56th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, 05.01.2023

  • "I Will Follow You!" – How Recommendation Modality Impacts Processing Fluency and Purchase Intention, 43rd International Conference on Information Systems (ICIS), Copenhagen, Denmark, 13.12.2022

  • "SmartBot, I like your suggestion!" – How to Make Conversational Agents Successful Sales Agents, Marketing Impulse XXL, joint event of the Marketing Clubs in the North Region of the German Marketing Association e.V., virtual lecture, 08.11.2022, 3rd place in the jury vote of the Marketing Club

  • Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, 55th Hawaii International Conference on System Sciences (HICSS), virtual conference, 04.01.2022












Portrait photo of Melanie Schwede. She is wearing a white shirt and a dark blue blazer.


Contact



Melanie Schwede M.Sc.

Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-University of Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

37073 Göttingen


melanie.schwede@uni-goettingen.de