PROFESSOR ISABELL LENZ






SHORT CV






  • Since 2022

    Professor of Sustainable Management, Technische Hochschule Mittelhessen, Gießen



  • 2018-2022

    Senior Consultant, :response - ESG & Sustainability Consulting, Frankfurt/Main



  • 2016 – 2017

    Post-Doc, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2016

    Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen



  • 2011 - 2016

    Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2004 - 2011

    Studies of sociology, economics, and psychology, Johannes Gutenberg-University of Mainz



  • 2007 - 2008

    Study abroad, University of Mälardalen, Västerås, Sweden















PRACTICAL EXPERIENCE




  • Student Assistant, participation in the empirical project "Determinants of Educational Participation", Tutor of SPSS course (Department "Organization of Work and Occupation", Prof. Dr. Peter Preisendörfer, Institute of Sociology, University of Mainz)

  • Student Assistant in Market & Business Analysis (Deutsche Börse AG, Eschborn)

  • Internship in Market Research (Synovate GmbH, Wiesbaden)

  • Student Assistant, Tutor of statistics (Department "Organization of Work and Occupation", Prof. Dr. Peter Preisendörfer, Institute of Sociology, University of Mainz)



REFEREED JOURNAL ARTICLES





REFEREED CONFERENCE PROCEEDINGS




  • Firm Value Effects of Stakeholder Welfare Protection and Enhancement: The Role of Marketing Levers, Proceedings of the 42nd EMAC Conference, Oslo, Norway, 2016 (with H. Wetzel, M. Hammerschmidt)

  • Doing Good After Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA, 2016 (with H. Wetzel, M. Hammerschmidt)

  • Strengthening Firm’s Societal Role – How Compensation Strategies Help to React on Social Misconduct, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, M. Hammerschmidt)

  • 'Goodwill Hunting' - How Companies Should React on Social Misconduct, AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA, 2013 (with H. Wetzel, M. Hammerschmidt)

  • How Companies Should React on Social Misconduct – The Role of In- and Extra-Domain Compensation, AMA Summer Educators Conference Proceedings, Chicago, IL, USA, 2012 (with M. Hammerschmidt, H. Wetzel)

  • The Impact Of Google Search And Print Media On Private Investors’ Trading Volume, Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (with N. Jabs, H. Wetzel)












Portrait photo of Isabell Lenz. She is wearing a black and white blouse and a black blazer.


Contact



Dr. Isabell Lenz

Professor of Sustainable Management

Technische Hochschule Mittelhessen

THM Business School

Gießen

Wiesenstraße 14, 35390 Gießen

Phone: +49 641-309 -2756

isabell.lenz@w.thm.de