PROFESSOR MAIK HAMMERSCHMIDT
Maik Hammerschmidt is Professor of Marketing and Innovation Management at the University of Goettingen, and Co-Director of the Retail Logistics & Innovation Lab. Prior to joining Goettingen, he was Assistant Professor of Marketing at the University of Mannheim.
His research focuses on improving the performance outcomes of immersive and AI-based service technologies and of sustainability and corporate social responsibility initiatives. He is among the Top 100 Business Researchers in German-speaking countries (out of 3346 researchers) published by magazine WirtschaftsWoche. He further belongs to the "75 Influential Marketing Professors to Follow" according to a current Ranking published by LinkedIn.
He regularly publishes in the top marketing journals such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Service Research and has edited four books on marketing performance and marketing efficiency. His article on measuring electronic service quality, published in the Journal of Business Research, received more than 1,400 citations. He serves as editorial board member of the journal Management & Sustainability: An Arab Review (Emerald Publishing), which received the 2023 SDG Initiative of the Year Award.
He received numerous awards for academic achievements, including 9 Best Paper Awards of the American Marketing Association and the Sheth Foundation as well as the Literati Award from Emerald Publishing.
ACADEMIC POSITIONS
Seit 2024
Member of the Selection Committee for the SERVSIG Best Article Award, American Marketing Association
Seit 2024
Member of the Committee for Gender Equality and Diversity, Georg-August-University Goettingen
Seit 2024
Member of the Selection Committee for the „Study with Impact“ Students Competition, Georg-August-University Goettingen
Since 2022
Co-Director of the Retail Logistics & Innovation Lab, Goettingen, Darmstadt and Milan
2021
Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen
2020-2023
Member of the Jury for the Ideas Competition for Students, Georg-August-University Goettingen
2019–2021
Vice Chairman of the Economic Sciences Examination Committees, Georg-August-University Goettingen
2019–2020
Head of the Department of Business Administration, Georg-August-University Goettingen
2017–2020
Vice Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen
2015–2019
Executive Director of Department of Business Administration, Georg-August-University Goettingen
2014–2021
Member of the Study Quality Commission, Georg-August-University Goettingen
2012–2021
Member of the Central Committee for Teaching and Learning, Georg-August-University Goettingen
2012–2018
Member of the SAP Business Transformation Academy
Seit 2010
Professor of Marketing and Chair of the Marketing and Innovation Management Department, Georg-August-University of Goettingen
2009
Visiting Researcher, The Pennsylvania State University, Smeal College of Business, State College, USA
2009
Visiting Researcher, Eindhoven University of Technology, Department of Innovation Technology Entrepreneurship & Marketing, Eindhoven, The Netherlands
2005 – 2010
Assistant Professor of Marketing, University of Mannheim
2003 – 2006
Research project "Consumer Sophistication und Consumption Efficiency" (granted by German Research Foundation)
2001 – 2003
Research project "Strategies of Small and Medium Size Suppliers on Electronic Markets" (granted by "Stiftung Industrieforschung, Koeln")
2000 – 2002
Visiting Lecturer for Industrial Marketing, Cooperative State University, Mannheim
2000
Visiting Lecturer for Service Marketing, Federal University of Applied Administrative Sciences, Mannheim
1999 – 2005
Research Assistant, Marketing Department, Business School, University of Mannheim
ACADEMIC EDUCATION
2011
Post-Doctorate (Habilitation) in Business Administration, University of Mannheim; Subject: "A Comprehensive Perspective on Marketing Performance Measurement: Linking Marketing Actions to Customer-Based and Financial Outcomes"
2005
Doctorate in Marketing (Ph.D.), University of Mannheim, summa cum laude,
Subject: "Efficiency Analysis in Marketing - A Production Economic Approach Based on Frontier Functions"
1993 - 1998
M.B.A., University of Mannheim; Focus: Marketing, International Management, and Psychology
1993
Oxford Brookes University, Business School, Oxford, UK
INDUSTRY EXPERIENCE
2002 - 2010
Senior Consultant, Wissenschaftliche Unternehmensberatung (WUB), Heddesheim
1997 - 1998
1995
Assistant Product Manager, Henkel AG, Duesseldorf
1994 - 1998
Consultant, INTEGRA, Mannheim
AWARDS
- 1st Runner Up, Kauffman Best Paper, International Conference on Information Systems (ICIS), 2024
- Finalist, Best Paper Award, Academy of Management, Operations & Supply Chain Management Division, 2023
- Emerald Literati Best Paper Award, 2023
- Finalist, SDG Initiative of the Year Award for the Journal "Management & Sustainability: An Arab Review", 2023 (as Member of the Editorial Board)
- Best Presentation Award, BVL - The Supply Chain Network, International Scientific Symposium on Logistics, 2023
- Robert Johnston Best Paper Award, Journal of Service Management, 2023
- Best Paper Award, Marketing Strategy SIG, American Marketing Association (AMA), 2023
- Best Paper Award in Track "Metaverse", AIRSI Metaverse Conference, 2023
- Best Paper Award, Organizational Frontline Research Symposium, American Marketing Association (AMA), 2023
- Finalist, Best Paper Award in Track "Internet and The Digital Economy", Hawaii International Conference on System Sciences (HICSS-55), 2022
- Finalist, Sport Marketing Paper of the Year Award, American Marketing Association, 2019
- Sheth Foundation Best Paper Award, 2019
- Best Paper Award in Track "Metrics for Making Marketing Matter", Winter AMA Conference, 2017.
- Best Paper Award in Track "Sales, CRM, and Business to Business", AMA Winter Marketing Educators' Conference, 2011.
- Best Paper Award im Track "Inter-Organizational Issues in Marketing", AMA Summer Marketing Educators' Conference, 2010.
- Overall Best Paper Award, "Exploring the Brand Productivity Gap", AMA Winter Marketing Educators' Conference, 2010.
- Best Paper Award in Track "Brand Marketing and Communication", AMA Winter Marketing Educators' Conference, 2010.
- Best Paper Award, The Sheth Foundation, 2007
- Dissertation Price, Marketing Foundation, 2006
- Research Grant for Dissertation, VG Wort, 2005
RESEARCH EXPERTISE
- Marketing Performance
- Immersive and AI-based Service Technologies
- Corporate Social Responsibility
- Reconciling Resilience and Efficiency in Value Chains
EXTERNAL ACTIVITIES
- Editorial Board Member, "Management & Sustainability: An Arab Review"
- Advisory Board Member, Research and Doctoral Studies Deanship, HBMSU, Dubai, United Arab Emirates
- Reviewer, Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA)
- Reviewer, Quality Center Siegen
- Expert Reviewer, German Research Foundation (DFG)
- Associate Editor, Information Conference on Business Informatics
- Member of the Gamification Research Network (GARNET)
- Advisory Board member of Enactus Germany
- Blue-ribbon panel member for the Innovation Award of Lower Saxony
- Track Chair for the Marketing Performance Track, Academy of Marketing Science World Marketing Congress, Lima, Peru, 2014
- Track Chair for the Services Marketing Track, 2012 AMA Summer Marketing Educators' Conference, Chicago
- Track Chair for the Health Economics Track, Annual Meeting of the International Network for Economic Research, Mannheim, 2000
AD HOC REVIEWER
- Journal of Marketing
- Journal of Marketing Research
- Journal of the Academy of Marketing Science
- Journal of Retailing
- Marketing Letters
- International Journal of Research in Marketing
- European Journal of Operational Research
- Journal of Interactive Marketing
- Journal of Service Research
- Journal of Research and Management
- Schmalenbach Business Review
MEMBERSHIPS
- Academy of Information Systems (AIS)
- American Marketing Association (AMA)
- INFORMS Society for Marketing Science (ISMS)
- European Marketing Academy (EMAC)
Contact
Dr. Maik Hammerschmidt
Professor of Marketing
Chair in Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
Room 1.205
37073 Göttingen
Phone: +49 551 39-26546
maik.hammerschmidt@wiwi.uni-goettingen.de